Radicle Agronomics
Overview
Radicle Agronomics is a groundbreaking (pun-intended) agtech brand that has created the world’s first fully-automated soil sampling lab. In early 2024, however, they had a problem: they had launched their product publicly without a public-facing website. They needed a website that could showcase their product and services, educate potential customers on the benefits of their technology, and provide a way for customers to contact them.
Goal: create a new website design that could
- Showcase Radicle Agronomics’ groundbreaking technology
- Educate potential customers on the benefits of their technology
- Convert visitors into leads.
Process
Content Strategy
The first step in the process was to create a content strategy that would guide the design and development of the website. We worked with Radicle Agronomics’ marketing team to identify the key messages they wanted to convey, the target audience they wanted to reach, and the actions they wanted visitors to take on the site.
In most projects, I wait to start high-fidelity design until the content is ready. However, in this case, I started designing the website in parallel with content creation. This allowed us to iterate on the design and content simultaneously, which helped us create a more cohesive and effective website.
Design System
Once we had a clear content strategy in place, I began designing the website. I created a comprehensive design system in Figma that included styles, components, and page templates. The design system was based on Radicle Agronomics’ existing brand guidelines and was designed to be flexible and scalable as the brand grew.
Development
With the design system in place, we began developing the website. We used Next.js and Chakra UI to build the site, which allowed us to create a fast, responsive, and accessible website that would work well on all devices. We also integrated the site with Kontent.ai headless CMS and HubSpot CRM ensure that leads generated through the site were captured and tracked.
Outcome
After several rounds of testing and feedback, we launched the website in early 2024. The site was well-received by Radicle Agronomics’ customers and partners, and has helped the company generate new leads and grow their business.
The Radicle Agronomics website has been a huge success for the brand. It has helped them showcase their groundbreaking technology, educate potential customers on the benefits of their technology, and generate new leads. The website has also helped Radicle Agronomics establish themselves as a leader in the precision agriculture industry and has set them up for future growth.
